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Building Marketing & Sales Engine for Your Global B2B SaaS Product
Recently, India has seen many success stories of product startups in the SaaS category, which are building products for the global market. Here is what we did – Suresh Sambandam, Founder and CEO of...
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49 Not Out ! Excerpts from Product Nation’s 49th Round Table on selling SaaS...
Pune… the city of life. It’s a place you can easily fall in love with. Fun loving yet grounded folks who talk sense. Light drizzle, clean roads and a young city full of aspiring students who want to...
View ArticleAre you in India/SaaS, and not at #SaaSx2? You missed transparent...
SaaSx event is a meetup organized by a bunch of SaaS entrepreneurs for all SaaS entrepreneurs in India. SaaSx Chennai event enables SaaS start-up founders to learn and share tribal knowledge from SaaS...
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How to Incorporate in the USA: US Inc. as a Subsidiary – v2.0
Setting up your headquarters in the US and a subsidiary in India is a tested model. Here’s a blog post by Girish Mathrubootham – founder of Freshdesk, very clearly articulating the process. Well then,...
View ArticleNuts & Bolts of Marketing & Selling in US for First Timers: A crash course...
After releasing recently SoftALM and SoftAgile (Agile Project & ALM Tools), we at JamBuster were trying to decide on how to sell these tools in US. We had sold software services in US earlier, but...
View ArticleIt Was a “SaaS”y Day at Chennai: Chapter 1#SaaSx3
The April sun wasn’t evident at the beach side locale, near the historic town of Mamallapuram, which hold relics of exceptional beauty on its rocks sculpted under the patronage of the Pallava kings....
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Product Teardown at the “SaaS”y Day at Chennai: Chapter 2 on SaaSx3
The sea breeze was cool. And the SaaSy people went cool as well. Kiruba unleashed some tricks for networking that had the participants engaging in banter, fun and games on the lawn. It also wore off...
View ArticleSetting up Inside Sales to sell SaaS into US – Learning's from iSPIRT...
Inside Sales was presented as one of the strategic levers for SAAS companies selling to the US market at a recent Google Accel event. no wonder when iSPIRT arranged for a round table on this topic...
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Here seasoned founders make bulbs flash in the heads of newbies
“Are you an accounting company or a finance company?” The question was addressed to Baskar Ganapathy, co-founder and product head of Numberz. It’s an early stage fintech startup with a software product...
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Behind the scenes of $2 billion Indian startup movie #PNgrowth
Last month, for the first time, I witnessed something really special. Even for someone like me, whose very job and calling is to evangelise this nascent software ecosystem of ours, this was something...
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